Her Darkest Side
I will tell you a story that might open your eyes to respect others, to love people around you, because there is something that they might hide from anyone. There is a woman, who survived…
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Winning at business with LinkedIn
It’s really easy to get caught up in the pretty pictures on Instagram and compilations of dogs sneezing on Facebook and to end up neglecting the social network which maybe isn’t as entertaining. I totally get that, but it really is the place to be for professionals like you and me.
If you have no idea where to start with LinkedIn, just think of it as a professional Facebook. You’re able to connect and share content with other professionals, including work colleagues, potential employers, business partners, and new employees. You’re also able to follow industry leaders and companies you respect, to stay up to date with the latest news and innovations in your industry. If you have a company yourself, it can be a fantastic marketing and HR tool.
LinkedIn is also a powerful tool for recruitment. Whether you are a small start-up or a huge organisation, talent is always a top priority. Your success as a business is directly linked to your ability to hire great people. Having a Company Page is the first step in maximising your company’s HR on LinkedIn, followed by sharing engaging Company Updates, like I said above. It’s especially important to share updates that promote your company culture. That way, potential employees may already have a relationship with and opinion about your company, before a job is listed. Most of the people engaged on LinkedIn are not actively looking for another job, but may be interested if a new opportunity is offered to them. Use LinkedIn to build relationships with future potential candidates long before they apply for any jobs with your company.
Have a fab week, everyone!
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