Leveraging data to bring an immersive experience to the Museums

Before the era of touch screens, museums were an excellent tool to shape the imagination and understanding of the young. Remarkably, this medium has remained the same as an intellectual offering. But it’s now time for Museums, much like everything else, to adapt or die.

The first and seemingly the last time that Museums embraced ‘digital transformation’ was almost twenty years ago, when they uploaded the catalog of their offerings online. This “digital curation” is helping museums sustain through the current global pandemic, when in-person viewings are limited if not entirely restricted. While online access to thousands of years’ worth of rich history helps with promotion, it’s not very sustainable to continue providing access without recovering the cost of admission. What should museums do to take back control? What would that even look like?

Museums play an integral role in our society. They condition us to stretch the breadth of our imagination and challenge us to draw parallels from what was to what is. Museum offerings enhance what students learn from their textbooks and offer a tangible place to fully process the magnitude of the impact various artists and historical figures made across thousands of years.

Often, change is presented in a way that somehow alludes to a world where the “old” and “new” cannot coexist. While it is true that digital transformation is a necessity to the longevity of Museums, it is also fair to say that there are hybrid options available that will not jeopardize the integrity and classic nature of traditional Museum offerings. Undoubtably, a more data-driven, analytical approach to the Museum dynamic is fast approaching.

The Systech Solutions, Inc. Blog Series is designed to showcase ongoing innovations in the data and analytics space. If you have any suggestions for an upcoming article, or would like to volunteer to be interviewed, please contact Olivia Klayman at oliviak@systechusa.com.

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