Reframing design thinking

Names and definitions should carry immediate meaning, should be informative and universal. The term ‘Design thinking’ is neither of these.

If you’ve never heard of design thinking, it wouldn’t be easy for you to guess what it is.

Technology would drive decisions and solutions too. But so many of these solutions weren’t actually solving anything. Shiny design to blind the masses and make them spend more money on new things they didn’t need (with money they didn’t have, to impress people they didn’t like).

Of course, these approaches are partially still in place (and I’m exaggerating) but they are so limited if used in isolation.

Design thinking brings two crucial changes:

That’s why I believe that calling it Human-Centred Design or Empathic Design makes sense.

If you’ve never heard of design thinking and someone tells you it’s a synonym of Human-Centred Design or Empathic Design, would you guess what it is?

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